Laura Keller

Aspire to Be Mundane

I've always been an observer, often with people as the focus...

How they interact with the world around them, how they approach problems, how they broach social interactions, how they feel about these interactions...

Design can either support these interactions (usually the simpler, elegant or more mundane ones) or hinder them. I don't believe anyone can claim they “design the interaction” or “design the experience.” I believe you can provide an experience or interaction structure to people - they will “use” that structure however they see fit... maybe exactly as the design or designer intended...or maybe quite unexpectedly. Both have client and business impact - good or bad.

Museum Wayfinding & Signage Study...

At the Liberty Science Center, the Science Now, Science Everywhere program enables visitors to use their cell phones to learn more about certain museum topics and extend the learning experience beyond the walls of the Center.

Experience Strategy Work...

As Principal Consultant at MISI Company - a user experience strategy consultancy - I help clients figure out the optimal research and design approach for a variety of interfaces.